Our network is a collective of indie artists who have been building playlists and promoting them through social media—both organically and through paid advertising. We’ve always encouraged artists to promote their music within our network’s playlists, helping one another and benefiting from our shared efforts as a collective. This has allowed us to offer greater visibility to artists making more niche music, and in turn, foster a loyal following among listeners searching for something different.
It all began with artists inspired by the Krautrock era of the ’70s, the Intelligent Dance Music movement of the ’90s, and more modern experimental tendencies like Post-Rock and the Post-Punk Revival. We quickly realized that it would be difficult to pitch longer tracks to mainstream playlists, and instead of complaining about how the system works, we decided to carve out our own space. Along the way, we’ve been fortunate to find true music lovers and curators who are equally passionate about showcasing the best music out there.